PRIVACY POLICY
Guide Homes Real Estate L.L.C.
Last Updated: 03 March 2026
1. INTRODUCTION
This Privacy Policy describes how realestate.ae (the “Website”), operated by Guide Homes Real Estate L.L.C. (the “Company”, “we”, “our”, or “us”), collects, uses, stores, processes, transfers, and protects personal data in connection with the use of the Website and related services.
The Website operates exclusively as a digital real estate marketing, advertising, and lead-generation platform. It displays property listings, promotional materials, and project information relating to third-party developers, brokers, and real estate partners with whom the Company maintains commercial relationships.
For the avoidance of doubt, the Company is not the owner of the listed properties, does not guarantee property availability or pricing, and does not independently verify all information provided by third-party developers or brokers. The Company acts strictly as an intermediary facilitating introductions and inquiries between users and third-party service providers.
By accessing or using the Website, users expressly acknowledge and agree that they have read, understood, and consented to this Privacy Policy and the processing of their personal data as described herein.
2. PERSONAL DATA WE COLLECT
The Company collects personal data that users voluntarily provide when interacting with the Website, including but not limited to inquiry submissions, contact forms, lead forms, property interest requests, newsletter subscriptions, or direct communication with the Company.
Such personal data may include identification details such as full name, nationality, and general demographic information. We may also collect contact information such as email address, phone number, and preferred communication method.
Where users engage with specific property listings, we may collect additional information such as property preferences, budget range, intended use (residential or investment), investment horizon, and any other information voluntarily shared to assist in matching users with relevant developers or listings.
The Company may also collect technical data automatically, including IP address, device identifiers, browser type, operating system, approximate geographic location, referral source, pages viewed, and user interaction patterns within the Website.
Users acknowledge that providing personal data is voluntary, but failure to provide certain information may limit the Company’s ability to respond to inquiries or provide relevant property recommendations.
3. LEGAL BASIS FOR PROCESSING
The Company processes personal data on the basis of legitimate business interests, contractual necessity (where applicable), user consent, and compliance with legal obligations under applicable UAE laws and other relevant jurisdictions.
Users expressly consent to the processing of their personal data for the purposes described in this Privacy Policy by submitting their information through the Website or communicating with the Company.
4. METHODS OF COLLECTION
Personal data is collected through multiple channels, including online forms, property inquiry submissions, chat functions, WhatsApp communications, email correspondence, telephone calls, CRM systems, and other digital or offline communication methods.
Additionally, the Company may use cookies, tracking pixels, analytics tools, and similar technologies to collect usage data for Website optimization, security monitoring, performance analysis, and marketing effectiveness measurement.
By using the Website, users consent to such technologies unless they disable cookies through their browser settings.
5. PURPOSE OF DATA USE
The Company processes personal data strictly for operational and commercial purposes related to real estate marketing services.
This includes responding to inquiries, facilitating communication between users and third-party developers or brokers, providing property-related information, arranging viewings, managing client relationships, improving Website functionality, conducting analytics, and carrying out marketing and promotional activities.
The Company may also use personal data to detect and prevent fraud, misuse of the Website, unauthorized scraping, data extraction, or any activity that may harm the integrity or security of the Website or business operations.
6. DISCLOSURE AND SHARING OF DATA
The Company may disclose or share personal data with third-party developers, brokers, real estate agents, and affiliated partners strictly for the purpose of responding to user inquiries or facilitating real estate transactions.
Users expressly acknowledge and agree that once their personal data is shared with a third-party developer, broker, or partner, the Company shall have no control over, and assumes no responsibility for, the subsequent use, processing, communication, or handling of such data by such third parties.
The Company shall not be liable for any actions, omissions, marketing communications, offers, pricing changes, misrepresentations, or conduct of any third-party developer, broker, or partner.
We may also share data with service providers such as IT infrastructure providers, CRM platforms, analytics providers, hosting services, communication tools, and marketing platforms, strictly for operational purposes under confidentiality obligations.
The Company does not sell, rent, or trade personal data under any circumstances.
7. ACCURACY OF LISTINGS AND THIRD-PARTY INFORMATION DISCLAIMER
All property information displayed on the Website is provided by third-party developers, brokers, or marketing partners.
The Company does not independently verify and does not guarantee the accuracy, completeness, legality, or reliability of any property descriptions, pricing, availability status, floor plans, images, or promotional content.
Users acknowledge that all property-related decisions are made at their own risk, and that the Company shall not be held liable for any discrepancies, misrepresentations, delays, or changes made by third-party developers or brokers.
8. INTERNATIONAL DATA TRANSFERS
Due to the global nature of digital services and real estate marketing operations, personal data may be transferred, stored, or processed in jurisdictions outside the user’s country of residence, including the United Arab Emirates and other international locations.
By using the Website, users explicitly consent to such international transfers, acknowledging that data protection standards may vary between jurisdictions.
The Company takes reasonable steps to ensure appropriate safeguards are in place to protect personal data in accordance with applicable legal requirements.
9. DATA RETENTION
The Company retains personal data only for as long as necessary for operational, legal, regulatory, and business purposes, including lead management, client communication, marketing analysis, dispute resolution, and compliance obligations.
Data may be retained for extended periods where required for legal protection of the Company’s interests, including defense against potential claims or disputes.
When data is no longer required, it will be securely deleted, anonymized, or archived in accordance with internal retention policies.
10. DATA SECURITY
The Company implements commercially reasonable technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.
These measures include secure servers, encrypted communication protocols, firewalls, access control systems, and monitoring tools.
However, users acknowledge that no system is completely secure, and the Company cannot guarantee absolute protection against cyber threats, unauthorized access, or security breaches.
11. MARKETING COMMUNICATIONS
By submitting an inquiry or interacting with the Website, users consent to receiving marketing communications from the Company and/or its affiliated developers and partners.
Such communications may include property listings, promotional offers, investment opportunities, and real estate updates.
Users may opt out of marketing communications at any time; however, they may still receive essential service-related communications.
12. USER RESPONSIBILITY
Users are solely responsible for ensuring that all information submitted to the Company is accurate, complete, and not misleading.
The Company shall not be liable for any loss, delay, or damages arising from inaccurate or incomplete data provided by users, including incorrect contact details or property preferences.
13. LIMITATION OF LIABILITY
To the maximum extent permitted by applicable law, the Company shall not be liable for any direct, indirect, incidental, consequential, or punitive damages arising from the use of the Website, reliance on its content, or interactions with third-party developers or brokers.
This includes, without limitation, losses arising from property transactions, investment decisions, pricing inaccuracies, unavailability of properties, or third-party conduct.
14. THIRD-PARTY LINKS
The Website may contain links to third-party websites. The Company has no control over such websites and assumes no responsibility for their content, security, or privacy practices.
15. CHILDREN’S DATA
The Website is not intended for individuals under the age of 18. The Company does not knowingly collect personal data from minors. Any such data identified will be deleted as soon as reasonably practicable.
16. CHANGES TO THIS POLICY
The Company reserves the right to amend or update this Privacy Policy at any time. Updates will take effect upon publication on the Website. Continued use of the Website constitutes acceptance of the updated version.
17. GOVERNING LAW
This Privacy Policy shall be governed by and interpreted in accordance with the laws of the United Arab Emirates. Any disputes arising shall be subject to the exclusive jurisdiction of the courts of the UAE.
18. CONTACT INFORMATION
Guide Homes Real Estate L.L.C.